I’m driven to explore the nuts and bolts of multiple disciplines, leading me to accomplish various small-scale projects.

These projects have allowed me to wear multiple hats in my personal life — designer, entrepreneur, musician, producer — giving me a holistic view of how different creative and business processes interlink.

They also represent my capability to jump into new arenas, learn quickly, synthesize information, and produce tangible outcomes.

I bring the same curiosity, eagerness-to-learn, and mental modeling into my professional career.

Brand Kit & Budgetary Forecast

(1/5) Giving guidance to a new business owner on defining a unique selling proposition.

(1/5) Giving guidance to a new business owner on defining a unique selling proposition.

(2/5) Giving guidance to a new business owner on defining a unique selling proposition.

(2/5) Giving guidance to a new business owner on defining a unique selling proposition.

(3/5) New logo ideation and rationale for a newly-formed business.

(3/5) New logo ideation and rationale for a newly-formed business.

(4/5) Forecasting profitability and break-even point.

(4/5) Forecasting profitability and break-even point.

(5/5) Forecasting profitability and break-even point.

(5/5) Forecasting profitability and break-even point.

    • Developed a comprehensive brand kit and marketing plan for a new business owner to establish a strong market presence.

    • Included identity guidelines, digital marketing strategies, and a detailed budgetary forecast.

    • Brand Kickoff: Successfully created a cohesive brand identity, including logo, color palette, and typography.

    • Strategizing: Formulated actionable marketing strategies and measurable KPI's.

    • Fiscal: Developed example budgetary forecasts to optimize business expenditures and maximize ROI.

Etsy store

  • ★★★★★

    “Beautiful artwork, quality printing, and fast shipping!”

  • ★★★★★

    “Love love love this sticker  ❤️”

  • ★★★★★

    “Wow! Love these stickers. The colors are even better in person. So creative! Great quality, fast shipping, great customer service. Thank you so much!”

  • ★★★★★

    “Great quality sticker, it was perfect for my scrapbook project! The seller is really easy to communicate with and helpful.”

    • Founded a digital storefront specializing in original sticker designs, catering to niche markets with unique visuals.

    • Managed all aspects of the business from concept development, design, procurement and production, to customer services and sales.

    • Creative Design: Developed a diverse portfolio of sticker designs using Adobe Fresco and Procreate, showcasing artistic ability and understanding of market trends.

    • Entrepreneurship and Advertising: Successfully established, marketed and ran an online business, demonstrating business acumen and an ability to identify and capitalize on market opportunities.

    • Digital Marketing, Sales, and SEO: Implemented targeted marketing strategies using owned and earned media to drive traffic and convert sales, resulting in $500 in revenue across 3 weeks, illustrating proficiency in driving online sales and digital marketing tactics.

SONGWRITING & MUSIC PRODUCTION

    • Wrote, recorded, and produced an original song for release on streaming platforms.

    • Managed all aspects of the music production process, from songwriting and recording to mixing, mastering (FL Studio and Logic Pro X), and distribution (DistroKid).

    • Songwriting: Demonstrated creativity/creative writing, emotional expression, and a strong command of language and wordplay.

    • Music Production: Displayed technical proficiency in recording, mixing, and mastering the track using industry-standard software and equipment.

    • Marketing and Promotion: Developed and executed a promotional strategy for the song's release, including a social media campaign with audience engagement, leading to over 1,000 organically-reached streams in a single week as a new, unknown, independent artist in a saturated market.

ios app development

    • Developed an iOS app called Weeklite using Xcode and Swift, helping users visualize the current week with highlighted days to stay time-oriented.

    • Ideation of the app occurred from a need to stay oriented in the current week without context-switching, similar to glancing at a clock.

    • iOS Development: Leveraged StoreKit, WidgetKit, and ActivityKit to create a self-updating widget and Dynamic Island.

    • Research & Troubleshooting: Resolved issues by deep-diving into developer forums, Apple guides, and troubleshooting tools.

    • Backend Validation: Utilized Terminal for endpoint validation with Heroku to ensure a smooth app-backend connection for in-app purchases.

    • UX Design: Created a simple, streamlined user interface that enhances functionality through widgets and dynamic elements.

    • App Store Publishing: Navigated the rigorous App Store submission process, including sandbox testing, marketing asset creation, responding to Apple review team pushback and resubmitting a corrected build (v1.1)